Matt Cutts has just blogged about the keywords meta tag is not used in Google’s search algorithm. In the article he links to another article about how legal people tend to get wound up about meta tags and the words that are used in them.
While he doesn’t mention the eBay case I blogged about recently, I can’t help but wonder if he was prompted to write about the issue as a result of the cases outcome. What I find really interesting is the NZ Herald article I linked to in my blog said that “Paris-based LVMH SA conglomerate had sued eBay, accusing the web auction site of using its brands as keywords in internet searches.” Now if this means that it was found guilty of using the keyword meta tag then, in Google’s eyes, they were found guilty of doing something that had no effect.