eBay Guilty of Standard SEO practice

I have just read in the New Zealand Herald that eBay have been found guilty of counterfeiting. After reading the article, I think the ruling has some series consequences for search engine optimisation as what they were found guilty of is a standard SEO practice.

With dynamic websites it is common practice to use formulas to dynamically generate titles and meta descriptions passed on the products name. Reading between the lines, this appears to be what eBay have been found guilty of. So where does this leave all optimized e-commerce sites? But this could extend further. If you are a blogger and you blog about your experience with a brand and it is in the title, meta description, keywords etc, you too could be sued for “counterfieting”.

Talk about a game changing court decision.